|
|
|
|
|
Behind the scenes with Emma Watson Watch all the behind the scenes footage of our most exciting photoshoot to date - People Tree's collaboration with Emma Watson. Hear Emma's thoughts on Fair Trade fashion, her designs and why she decided to collaborate with People Tree. See Emma and her friends getting ready for the shoot and having fun inbetween photos! You can pick up all the gossip and the styling tips for how to wear your favourite 'Love from Emma' pieces. |
 |
 |
This season's style... Girls... this summer it's all about light fabrics in soft pastel shades, teamed with sun hats and oversized, slouchy jumpers for colder evenings. The 'Love from Emma' collection, offers a range of summer dresses in organic cotton and hand woven fabrics, cool hotpants, fun stripes and lightweight summer jackets and hoodies, perfect for summer parties, pic nics and festivals. |
|
Guys... wear our cool knee length langley shorts with a check shirt over either the plain or slogan 'I'm not toxic vest. The 'Love from Emma' collection, gives you that preppy, casual look that's all the rage this season. Dress your look up with the Purcell Blazer, or down with the Belmont Hoodie, complete your look with the Kingswood Check Scarf - perfect for barbeques, parties and just hanging out with your mates! Create your own unique look with 'Love from Emma'... the fun, easy to wear collection everyone's talking about! |
 |
 |
The 'Love from Emma' collection launches... finally! It's been almost a year in the making but finally People Tree is delighted to unveil our collaboration with Emma Watson. With a strong interest in Fair Trade and organic fashion but frustrated at the lack of clothing aimed at people her age Emma decided to help People Tree create this new line. “I didn't feel that there was a huge amount of clothes out there that are Fair Trade and organic and it's so great to give people the choice to wear something that makes the world a better place, to wear clothing that does some good. Clothes are fabulous and can transform the way someone feels about themselves and you can transform someone's life at the same time, which is a pretty amazing thing to do.” said Emma. |
|
Acting as a creative advisor Emma worked closely with People Tree's in house design team to create this collection. Over the course of many months Emma worked with People Tree at every stage. Despite often working late at night and trying to fit in meetings between a hectic filming schedule and university timetable Emma and the People Tree team kept their mission firmly in sight - to bring Fair Trade and organic fashion to a new generation. |
 |
 |
Despite being the driving force behind all aspects of the collection Emma was adamant that promoting Fair Trade to people of her age was the key reason behind this collaboration. “This is not an Emma Watson clothing line. This is not a celebratory endorsement, this is something I thought was a really great idea and I wanted to help with. I just thought fashion was a great way to help people.” To accompany the collection Emma enlisted the help of her friends to create a stunning 36 page colour catalogue. Showcasing the collection in all its glory the catalogue is packed with 30 beautiful photos of Emma and her friends and is now available to order. |
 | |
|
If you are eager to find out what went on behind the scenes of the photo shoot then keep coming back to the People Tree website to watch an exciting video that followed all the action on the day as well as an interview with Emma! Not only does 80% of the collection use 100% organic and Fairtrade certified cotton it is also made entirely by Fair Trade groups by hand, using hand weaving, hand knitting, and hand embroidery to create livelihoods for some of the most disadvantaged people in Bangladesh, India and Nepal. |
 |
 |
The collection of easy to wear separates is now available and Emma is very clear about why it's so special and important, “It's fabulous, colourful, comfy, summery and everything you could want in your summer wardrobe. And it's not made using nasty chemicals', it's not going to damage the environment and it's not going to make anyone sick or ill. And it's Fair Trade so you are actively helping someone who is living in poor conditions, by buying these clothes you are changing someone's life. It's a really feel good thing to wear. You can feel good about yourself as you will look great and be changing lives.” |
|
The Fashion Jury... “Ethical attire that will put a spell on you” Daily Telegraph “These clothes transcend their worthy beginnings and just become cool... this is a great capsule collection” The Times “I've been looking for ages for the perfect cricket jumper, and this totally fits the bill” Heat “People Tree has some serious fashion cred... never before has clothing with a conscience felt quite so on trend” You “Fantastic... certain to fit right in with any fashion conscious teenager's wardrobe” marieclaire.co.uk “Emma Watson brings her glam touch to ethical fashion” Teen Vogue “We love the nautical tees' and cute college separates” Cosmopolitan |
 |
|
|
